I traded my life in a small city for the big adventure, which made me being happy and uncomfortable. Leaving my beloved city Zurich and my job was not easy – but then nothing that is worth it is easy, right? I left behind my family, friends and known environment to start a new chapter in London. In this new chapter, the focus was on learning how to build and run a start-up based on design thinking methods.
What do you want to be when you grow up? Everyone has heard this question a million times. The answer to this question was some standard answer which was accepted by society. But these answers were very limited and would probably not cover everyone’s interest.
No one wants to hear „no“ as an answer. If you don’t ask for something no one is going to say “no” to you. It is as easy as it sounds. Nonetheless, in order to get better we need to start asking. Asking for feedback and asking for help.
We are surrounded by graphic design. Even though most people are in contact with it every day, they are not aware of it. Which means there are still some questions to answer: What is graphic design? What do graphic designers do? How do graphic designers work?
Don’t worry this was just an exercise and no real life scenario. Nonetheless, it could have been real. This exercise taught us to develop empathy for the user. The only way to empathise with the users is to fully understand their situation. The goal is to discover hidden issues and things that are not obvious.